Senate votes to restrict electronic shelf labels and individualized 'surveillance' pricing

The New York State Senate on June 3 approved legislation restricting the use of individualized, data-driven "surveillance" pricing in major grocery stores and pharmacy chains, and prohibiting certain electronic shelf label devices in stores over 10,000 square feet. Sponsor Mike Gianaris and supporters said the technology can enable hidden, individualized price increases that target shoppers based on personal data; supporters argued the bill restores a level playing field for consumers and prevents opaque price discrimination.