Senate approves law restricting use of personal surveillance data for individualized prices and wages

May 5, 2026

After hours of floor debate and multiple amendments, the Colorado Senate passed House Bill 1210, limiting businesses' ability to set individualized prices or wages based on surveillance-derived personal data while carving out banks, insurers and certain lending activities.

The full story

House Bill 1210, a measure to restrict so-called "surveillance pricing," passed the Colorado Senate on May 5 after an extended floor debate and several amendments.

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