Committee advances bill to curb deceptive legal lead‑generation and require clear disclosures
The Judiciary Committee voted 10‑0 to advance Senate Bill 26‑174, which would treat certain third‑party legal lead‑generation as an unfair or deceptive trade practice, require overt disclosure of the hiring attorney and permit injunctive relief and penalties for violations.
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The Colorado House Judiciary Committee unanimously advanced Senate Bill 26‑174, a measure aimed at restricting deceptive third‑party lead‑generation marketing for legal services and strengthening disclosure requirements for online legal advertising. Sponsors and multiple attorneys told the committee that out‑of‑state or offshore lead generators have been using misleading ads to harvest sensitive case details from people in vulnerable moments, then sell those leads to multiple law firms.
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