Senate adopts bill limiting use of surveillance data to set individualized prices and wages

May 5, 2026

After hours of debate and multiple floor amendments, the Colorado Senate passed House Bill 12‑10 to restrict businesses from using surveillance‑derived profiles and algorithms to set individualized prices or wages; the bill includes carve‑outs for insurers, lenders and specified exclusions adopted during floor amendments.

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The Colorado Senate on May 5 adopted House Bill 12‑10, legislation that bars companies from using surveillance data and automated algorithms to set individualized prices or wages for consumers and workers.

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