City staff said Thursday they will restart the process of naming the new 10th and Flower Park after earlier outreach yielded limited participation.
"We are going to be redoing the entire 10th and Flower Park naming," Executive Director Hawk Scott told the Parks, Recreation and Community Services Commission, saying the city manager's office requested additional community engagement after initial outreach drew only about 50–60 responses. Scott described a structured, ordinance‑aligned process that begins with staff vetting submissions for ordinance compliance and ends with a public vote and council approval.
Under the proposed approach, staff will solicit name suggestions via an online form on the city project page, neighborhood association outreach and QR codes at events. PRCS staff will submit a set of ordinance‑compliant name options vetted by the city manager's office; an internal committee will select four finalists for a monthlong public voting period. After public voting, staff will forward the results to the parks commission, youth commission and planning commission with recommendations, followed by city council review and final approval. "The goal is to finalize the name 90 days prior to the park's ribbon cutting," Scott said.
At public comment, resident Gil Evos urged a name that reflects the Willard Junior High community history (he suggested "Jaguar Park" or "Echo Park") and said he felt the process had not sufficiently recognized the neighborhood's heritage. Scott said staff will begin the renewed outreach in January and will work with ward councilmembers, youth commissioners and neighborhood groups to broaden participation; staff also said outreach materials will be available in English, Spanish and Vietnamese.
The commission received the item as an informational report; staff did not request any formal action during Thursday’s meeting.