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Salinas heritage partners press city for signage, depot fixes as tourism numbers climb

Salinas Historic Resources Board · November 10, 2025

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Summary

Presenters Denise Estrada and Craig Kaufman told the Salinas Historic Resources Board at its November meeting that a regional heritage-tourism effort centered on a Salinas City Heritage Park and the California Welcome Center is drawing more visitors and could boost overnight stays.

Presenters Denise Estrada and Craig Kaufman told the Salinas Historic Resources Board at its November meeting that a regional heritage-tourism effort centered on a Salinas City Heritage Park and the California Welcome Center is drawing more visitors and could boost overnight stays. "For the month of October, last year we saw 536 people; this year we've seen over 800," Kaufman said, citing the center's door tally. He added that welcome-center visitors stay about 1.6 additional nights in the area, a figure the group uses to show tourism-improvement-district impact.