NTTA committee approves streamlined sponsorship, Drive to Excellence and roadway naming policies

North Texas Tollway Authority Finance, Audit and Administration Committee · November 6, 2025

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Summary

The committee approved streamlined updates to three public affairs policies — sponsorship, the Drive to Excellence Award, and roadway naming — to improve clarity, reflect current operations and define scope and restrictions; staff will recommend final board adoption.

Adina Stroh and other NTTA staff presented updated public‑affairs policies to the Finance, Audit and Administration Committee on Nov. 6, proposing shorter, clarified sponsorship and recognition policies and a revised roadway naming standard for new NTTA projects.

Stroh told the committee the sponsorship policy sets standards and guidelines for sponsorship opportunities intended to promote NTTA brand awareness and stakeholder engagement and clarifies prohibited sponsorships. The Drive to Excellence Award policy codifies the process and timing for recognizing award recipients at board meetings. The roadway naming policy establishes standards for naming NTTA toll roads, bridges and tunnels for new projects brought into or constructed by NTTA; Stroh said the policy does not change existing facility names.

The nut graf: Staff described all three policies as streamlined and updated to reflect current NTTA operations and recommended committee approval for submission to the full Board for adoption.

Director Knight moved to approve items 7a–7c; Director Baker seconded. The committee voted unanimously to approve the three policies.