Communications staff updated the board on parent messaging metrics, social media engagement and a district outreach campaign related to an upcoming general-obligation (GO) bond measure.

The presenter said the district sent tens of thousands of reminder messages in the last 30 days and reported a roughly 90% delivery success rate. Staff noted steady weekly sender counts, a social follower base that recently passed 7,000, and strong performance for video and photo content on district social platforms.

On outreach for the GO Bond, staff said they launched a dedicated webpage and timed messages via multiple channels, translated flyers and distributed yard signs and banners at school perimeters. The presenter also said KTSM published district information as part of an election guide and that the district planned continued messaging through the election week.

Communications staff said the district will transition to ParentSquare messaging in January and will continue to coordinate with associate superintendent and campus leaders to support community awareness about the bond. No board action was required.

"We broke all of the records that we previously had," the presenter said of website clicks tied to the bond outreach.