eXp Realty outlines national digital campaign to market 16 SLPS properties

eXp Realty representatives told the St. Louis Public Schools Real Estate Committee they plan a coordinated marketing campaign to sell district properties listed for disposal and to maximize exposure to qualified buyers.

"We are part of eXp Realty. We are the ones that are, listing the assets that you all have available that's coming up for sale, in Saint Louis, Missouri," broker Shawnee Ward said. Ward and colleagues Pam Bell and Dana West described a strategy that combines national commercial listing services — CoStar, LoopNet, Trexis — with the eXp consumer site and the MLS, plus targeted outreach to commercial brokers, investors and nonprofits, community open houses and printed materials.

Committee members asked whether listings are live and how many properties would go on the market in the near term. eXp said the district provided a list of 16 candidate properties, with five designated as priorities; the firm expects to submit listing agreements for an initial five properties this week and to list additional properties as access and appraisals allow. eXp told the committee some properties will require formal appraisals because damage or lack of comps prevents accurate pricing from broker systems.

The brokers said they would provide offering memoranda, a single coordinated launch and periodic reports to the board on leads and inquiries.