Stephanie, a Convention & Visitors Bureau staff member, presented the bureau’s tourism and financial statistics at the Feb. 1 meeting, reporting December hotel market performance and updated hotel‑occupancy tax collections.
Stephanie said December occupancy was 54.4%, a 5.1% increase year over year. She reported an average daily rate of $101.22 and a revenue per available room (RevPAR) of $55.02; December demand was 9,252 rooms and reported revenue was about $936,000.
On tax collections, Stephanie said quarterly hotel‑occupancy tax receipts for quarter 1 totaled $227,342, an 11.7% increase from the prior year and the highest Q1 collections in League City history. She said that figure represents 24.8% of the bureau’s annual projected hot‑tax revenue of $915,000.
The bureau’s web and social metrics were also reviewed. Stephanie said the bureau recorded more than 3,000 content engagements on a tourism platform in January, 32 PDF downloads of the visitors guide and strong site traffic on pages for events, attractions and waterfront dining. She reported 247 users of the city’s visit widget app and expected a large spike in March tied to ballpark events.
Stephanie told board members she is holding digital advertising until the CVB’s new website launches and that she will attend the Texas Travel Association event in Austin later in the week to advocate for state tourism programs and related industry matters.
No board votes were held on revenue allocations or budget changes during the meeting; the presentation was informational and staff flagged upcoming marketing and advertising work pending the website launch.