The League City Convention & Visitors Bureau announced the launch of its redesigned tourism website, visitleaguecity.com, and said it has embedded an interactive travel widget tied to the Visit League City app.

At the April 16 meeting staff described the site as mobileready with streamlined navigation built from five years of analytics. The site includes itineraries, suggested trip pages, seasonal travel guides and an embedded visit widget that links to the city’s travel app and mapped points of interest.

“We used analytics to build the site,” the CVB’s manager said, announcing “visitleaguecity.com is now live.” Staff said the site remains a work in progress with additional pages to be completed, including event-specific pages and pages for White Linen Nights and music programming.

The CVB is also pursuing a Texas tourism-friendly certification. Staff said a self-assessment questionnaire has been accepted and that the next step is to collect three letters of recommendation from community stakeholders, including one from the mayor. Staff asked board members to consider providing letters to support the application.

Staff also described current advertising and content efforts, citing placements with CultureMap Houston and Texas Monthly, upcoming photo shoots for waterfront dining hero images, and a touring video slated for release in May during National Tourism Week.

On digital tools, staff reported 49 new downloads for the city travel app and a steady stream of web traffic to both the legacy and new site during the transition. The CVB said it will begin a subscription to Destination International’s economic-impact calculator to more precisely measure visitor spending tied to events and sporting tournaments.

No formal board action was taken on the website or the certification request during the April 16 meeting; both were presented for information and staff asked for support in securing recommendation letters.