The Crescent City Del Norte Visitor Bureau reported to the Del Norte County Board of Supervisors on its year of marketing and said the bureau used a small budget to generate outsized website traffic, national campaign placements and feature coverage.

Cindy Bossberg, executive director of the Crescent City Del Norte Chamber of Commerce and the Del Norte Visitor Bureau, told the board the bureau is funded by transient occupancy tax (TOT) dollars and that Visit California's regional strategic tourism plan ranked several Del Norte events among the top 30 in the North Coast region. "Of the top 30 events that they ranked, the number 1 event was the fourth of July deck party ... and number 4 was our Independence Day Parade," Bossberg said.

Lynette Brayler, the bureau's marketing consultant, said Visit California's broader "Let's Play" campaign achieved record ad recall and that Visit California's marketing generated significant incremental visitor spending. "Last year, Visit California's marketing generated $31,500,000,000 in incremental visitor spending," Brayler said, while also describing a global media budget that backed the campaign.

The bureau said its website receives more visits than the combined population of the North Coast region and that it uses six key performance indicators to measure return on investment. Bossberg and Brayler noted the bureau markets the county year-round and highlighted storm-season advertising to attract visitors during the rainy months: "We do promote ... storm watching," Bossberg said.

Supervisors praised the bureau's efficiency but raised concerns about capacity. Chair Borges and Supervisor Short noted trailheads and parking are crowded during peak season; Borges said the county needs to consider capacity limits and infrastructure to handle more visitors. Board members discussed opportunities to promote National Recreation Areas, off‑road and rafting activities, and to coordinate lodging and transportation.

Public comment included suggestions to develop winter attractions and to leverage the county's association with the Patterson-Gimlin Bigfoot film for tourism. Bossberg said the bureau is already discussing Bigfoot-related exhibits with city officials and noted the visitor center sells Bigfoot merchandise.

Ending: The board thanked bureau staff and committee members. Supervisors encouraged continued marketing that targets shoulder seasons and urged attention to infrastructure and capacity planning to balance visitor growth with local access and services.