Council debriefs hurricane expo, discusses social media strategy and backup communications lead
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Summary
After a recent Cape Coral hurricane‑preparedness expo, council members reported good turnout and suggested a backup communications contact and a 12‑month posting plan; staff cautioned that emails are public records and promised to check rules about shared social accounts.
Council members who staffed the May 31 Cape Coral Hurricane Expo described the event as well attended and urged improvements to the council’s communications strategy, including a backup social‑media contact and a year‑long posting calendar.
Members said the expo provided opportunities to distribute preparedness information and collect ideas; several described meeting dozens of residents and obtaining community feedback. One member cited a turnout estimate of about 650 attendees. Members discussed how to improve advance advertising and use the council’s social accounts more effectively.
Why it matters: The council’s outreach depends on timely social posts to recruit volunteers, publicize events and report project progress. Members noted their communications contact is a student who sometimes posts on the council’s behalf and suggested naming an alternate to ensure timely coverage.
Key points: Members recommended creating a 12‑month content calendar and identifying an alternate or assistant communications contact who could post if the primary student communications person is unavailable. Staff warned that council emails and communications are subject to public‑records rules. The assistant city attorney said she would check whether council members can be given posting access to official accounts and report back.
Next steps: Staff will research legal allowances for shared access to the council’s social accounts, and members will consider a formal alternate communications role and draft a 12‑month posting plan for discussion at the next meeting.