Howard Chase, a Normandy Isle resident and real‑estate broker representing neighborhood leadership, proposed privately funding and designing neighborhood signs that would read "Normandy Isle" and asked the city to install and maintain the signs.

Chase told the committee that Normandy Isle lacks island‑level signage and that private funding could cover design and fabrication. "The sign that I'm proposing is a sign that simply says Normandy Isle," he said, describing paired signs on the eastern and western tips of the Normandy Fountain Plaza.

David Gomez of Capital Improvements explained the city has a separate, previously approved concept for a "welcome to Miami Beach" entrance sign at the west end that went through permitting and review over multiple years. Gomez recommended the neighborhood and the city's planning and communications teams coordinate on a neighborhood sign approach using the city's wayfinding plan.

Commissioners pressed for transparency and community vetting. One commissioner noted the entrance‑sign design process stretches back to 2014 and reminded staff that funding approved earlier has lost buying power; another emphasized renderings and public outreach and asked staff to distribute images and an LTC (letter to commission) with the renderings before execution. The committee agreed to keep the neighborhood signage matter in committee so neighborhood groups and city departments could coordinate on design, location and maintenance.

Howard Chase said his group would privately fund design and fabrication and requested the city perform installation and ongoing maintenance if the commission agrees. Chase also agreed to start an email chain to share renderings and stakeholder contacts. Staff committed to issue a community advisory and provide renderings to the commission before any final contract.

No final city action to install or fund the sign was taken at the meeting. Committee members asked staff to circulate images and to coordinate with neighborhood organizations, the Normandy Fountain Business Association and other stakeholders before advancing to a commission vote.