Somerville economic development staff briefed the committee on March 4 on support programs for small businesses and said recent federal immigration policy discussions and supply-chain uncertainty have increased fear and operational strain for immigrant‑owned businesses.

Deputy Director Dana Whiteside and staff described a portfolio of services: a small-business marketing campaign (explore.somervillema.gov), an Urban Agenda grant to deliver workshops and one‑on‑one coaching, licensing navigation, and partnerships with Main Street and regional technical‑assistance providers. Staff said they had deployed several rounds of ARPA and other pandemic-era support and are now emphasizing technical assistance, marketing, and access to legal and accounting resources.

Members of the committee raised two issues: the immediate fear among immigrant business owners that is depressing customer traffic and worker participation, and practical supply‑chain pressures that affect restaurants and retailers. Councilors and staff discussed targeted outreach — including social‑media promotion, an updatable business directory and coordinated advertising tied to large events — as levers to boost customer activity.

Staff emphasized listening as the first step: the Economic Development Division holds regular outreach sessions and uses those contacts to identify practical needs. The division said it will hire a project assistant to expand communications and that staff will coordinate with the Office of Immigrant Affairs, the Chamber and technical‑assistance partners to share up‑to‑date guidance on worker rights, licensing, and funding options.

No committee vote was recorded. Staff said they will return with program details and that the city is prepared to deploy communications and targeted marketing to support small businesses facing reduced customer traffic or worker shortages.