Senate adopts transparency measure for student‑athlete name, image and likeness reporting with privacy carveouts

House Bill 10‑41, about reporting and protections for student‑athlete name, image and likeness (NIL) payments, passed the Senate on March 13 after lawmakers debated transparency versus student privacy.

Senators discussed whether the amounts paid to individual student athletes should be public. The minority leader urged disclosure of the fees paid to athletes, saying public reporting helps the legislature and the public understand the market effects of the transfer portal. “We should know the dollar amounts on these student athletes,” he said on the floor.

Sponsors responded that the bill provides aggregated transparency by team and department while protecting personally identifying information (PII). The sponsor explained that athletic departments operate from auxiliary budgets (media rights, licensing, tickets, sponsorships and donations) and that the bill’s PII exemption is intended to protect students’ safety and privacy while still requiring aggregate reporting that allows comparisons between teams and between men’s and women’s sports.

An amendment (L014) proposing to change the bill’s emergency clause to a petition clause failed on the floor. After discussion, the Senate adopted the bill; the clerk recorded “House Bill 10 41 is adopted.”

Floor speakers raised concerns about parity between men’s and women’s teams and how aggregated reporting will be used to detect inequities, and noted that the funding sources for NIL payments typically are not student tuition but department revenues. The bill requires institutions to submit annual aggregated reports on or before Jan. 15 beginning in 2026.