Batavia Main Street gave an informational presentation to the City Council on April 21 reporting increased vendor interest for the 2025 farmers market season and other downtown promotional efforts.

Susie Ray, the nonprofit’s newly created community promotions coordinator, told council the Saturday morning market opens May 17 and will average about 59 vendors weekly, with 55 returning vendors and 13 new vendors. The Wednesday night market runs June through August and is expected to average about 22 vendors per week; applications to that market increased by roughly 25 percent. Ray said opening day (May 17) will also coincide with an Artisan Collective day, producing about 100 total vendors on opening weekend.

Ray reported a 27% increase in overall applications this year and said Batavia Main Street launched a spring scavenger‑hunt “hype team” that generated positive community feedback. The organization recorded 165 volunteer hours in the first quarter and invited residents to sign up at downtownbatavia.com.

Councilors praised Main Street’s outreach and noted interest from mayors and university leaders in touring Batavia to learn from downtown programs. Ray invited council members to a ribbon cutting for the Batavia Boardwalk Shops on May 9 at 10:30 a.m.

The presentation was informational; no formal council action was taken.