The Rancho Mirage City Council voted unanimously on May 1 to approve a professional‑services agreement with Natelson Dale Group for an economic development strategic plan not to exceed $135,000.

Ryan Stindell, assistant city manager, told the council staff paused earlier to coordinate with a regional Coachella Valley study and now recommends a city‑specific plan that will draw on regional data. "We are far enough along in that program… where both marketing divisions, city manager's office, and the planning department believe we're in the opportune moment," Stindell said.

Stindell outlined four focus areas for the plan: stakeholder outreach to local businesses and tourism partners; real‑estate and market analysis to support revitalization of aging commercial centers and the Highway 111 specific plan; fiscal and revenue forecasting; and recommended programs for local workforce development and business retention.

The agreement pays Natelson Dale Group to produce a data‑driven plan that staff said will align city planning, the Highway 111 specific plan and broader county efforts. Councilmembers praised the timing and city focus; Councilmember Framberg Edelstein said the study will be valuable for local workforce development and helping tie housing and job strategies to major employers such as Eisenhower Health. A resident speaker objected to the expenditure during public comment.

Councilmember Downs moved approval; the motion passed 5‑0. The contract reflects staff’s estimate of cost savings by leveraging regional data and coordination with Visit Greater Palm Springs and county data collection.