The Jurupa Valley Planning Commission voted unanimously to approve a public‑convenience‑or‑necessity (PCN) finding enabling Grocery Outlet to sell beer, wine and distilled spirits at its Mission Village location.
Assistant planner Andrew Rivera presented the staff report and described the store layout and the required findings for a PCN. He said the store layout would display alcohol near the registers in a roughly 223‑square‑foot display area (about 4% of store floor area), and the store will operate 6 a.m. to 11 p.m., daily. Rivera said there are currently three off‑sale alcohol licenses active in the census tract and approval of Grocery Outlet would result in a fourth, and that the applicant had agreed to the conditions recommended in the staff report.
Steve Rawlings, a Grocery Outlet consultant, told commissioners the company trains employees in responsible beverage service approved by the California Department of Alcoholic Beverage Control, uses ID scanning at registers and plans a robust surveillance system. He also said Grocery Outlet typically dedicates only about 4% of store area to alcohol and that store operators are local and present onsite much of the week.
Commissioners asked about sheriff’s department review; staff said the sheriff’s office provided an email stating it had no objections. Commissioners also questioned proximity to nearby schools; staff said the store is exempt from a conditional‑use separation requirement. After questions and public hearing, the commission voted to adopt Resolution No. PC 2025‑24 approving MA 24350; PCN 225001 and finding the project exempt under CEQA.
The motion passed unanimously. The Planning Commission did not record individual roll‑call votes in the transcript; minutes show the full commission voted in favor. Grocery Outlet said it expects an April grand opening and will implement training, a point‑of‑sale ID scan system and surveillance cameras.