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Plan Commission approves additional decorative signage for Temptations, with condition on sign content

May 30, 2025 | West Allis, Milwaukee County, Wisconsin


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Plan Commission approves additional decorative signage for Temptations, with condition on sign content
The Plan Commission approved an expanded sign plan for Temptations, allowing additional wall signage beyond the strict maximums described in city code, and discussed whether one proposed aluminum sign should be considered decorative rather than advertising.

City planning staff said Section 13.21 allows two wall signs maximum (one per street frontage) and outlined the applicant’s prior approvals of two compliant signs totaling 93 square feet. The applicant requested a 30-square-foot aluminum sign on an additional frontage and a small door decal; staff noted the decal would not count against the maximum if it is under 20% of the door/window area, and argued the aluminum sign reads as decorative rather than an advertisement.

During discussion one commissioner offered a caveat that the heart-shaped aluminum sign not include the business name; commissioners accepted that caveat and moved to approve. Staff said the proposed signs are not illuminated and recommended approval without additional conditions beyond normal permitting.

The commission voted in favor of the sign plan. The approval allows the additional decorative aluminum sign and the small door decal provided the door decal complies with the 20% rule and the heart sign does not display the business name as discussed.

Why it matters: the decision clarifies how the sign code is applied for decorative signage on multi-frontage small businesses and sets a content-related condition tied to visual character rather than size alone.

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Scribe from Workplace AI
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