The Atherton City Council on July 16 authorized up to $2,000 to fund a printed mailer for a Senior Task Force‑organized Senior Place Expo planned for September.

Senior Task Force members described an event designed to help older residents and caregivers explore aging‑in‑place options, home modifications, services and senior‑living alternatives. Joanne Sokolov, a committee representative, told the council the event will include expert speakers and an exhibit hall of vetted local providers and that the committee seeks to reach older residents through a postcard mailing because recent feedback shows many seniors prefer hard‑copy outreach.

Committee goals and event format: the Senior Task Force expects a mix of presentations and an expo format hosted at the Jennings Pavilion (the committee’s stated aim was to draw roughly 50–100 attendees). The committee said the library’s recently established senior resource area and prior seminars (for example, fall‑prevention sessions) demonstrated local interest and that a postcard mailer produced after Labor Day would be the most effective way to reach the town’s older residents.

Council action and conditions: Council member (mover) moved to provide up to $2,000 for the mailer; the motion was seconded and passed unanimously. The vice mayor asked that the committee update the postcard artwork and copy to ensure the mailed piece reflects the event’s substance and urgency; staff noted the final cost estimate in the staff report assumes printing and postage for the chosen mailing list.

Implementation: staff will process the funding approval and the Senior Task Force will finalize copy and vendor arrangements; the committee expects to coordinate library outreach and other channels alongside the mailer to maximize attendance.

Attribution: event details and budget request are drawn from the Senior Task Force presentation and staff report at the July 16 council meeting.