Commission approves sign variance for Sprouts Farmers Market at West Hillsboro Boulevard center

The City Commission approved a sign area variance for Sprouts Farmers Market at 3701 West Hillsboro Boulevard on April 1, allowing a total building sign area of 149 square feet instead of the 100‑square‑foot maximum in the code.

Leo Figueroa of Paragon Development, representing the tenant, told commissioners that heavy vegetation, distance from the sidewalk to the storefront and a landscaped berm reduce sign visibility for drivers approaching from Powerline Road; he said the requested 149 square feet is consistent with neighboring tenants’ signage and that the Community Appearance Board previously approved the variance.

Commission discussion focused on visibility and the site’s recessed building setback. Commissioners said the larger sign would help drivers identify the store given the long setback and tree screening. Commissioner Chenetzky moved to approve the variance and Commissioner Plaut seconded; the motion passed by unanimous voice vote.

The applicant waived the formal quasi‑judicial process and the commission used the informal hearing format. No public speakers opposed the request during the hearing.