The Jacksonville Beach Community Redevelopment Agency voted Wednesday to adopt Resolution 2025‑05, establishing the Beach Alliance program in principle. Staff said the adoption approves the program framework but that several operational details — including communications infrastructure and a steering structure — remain to be finalized before launch.

"This resolution adopts the program in principle. It is not something that we're going to, in theory, if approved today, we're gonna walk out tomorrow, and this is gonna start all hunky dory," Taylor, CRA staff, told the board, explaining staff would still need to finalize program details such as a dedicated email account and coordination with businesses and departments.

Board member Brian (first name only in the record) said he "would like to encourage the board to move it and approve it." Other members voiced a desire for CRA board participation in the program’s leadership. One board member urged that CRA have a representative on the Beach Alliance steering committee so businesses see board‑level support for the effort.

A procedural dispute arose over a phrase in the draft resolution that empowered staff "to take all necessary steps, including but not limited to ..." to implement the program. One board member proposed striking the words "all" and "including but not limited to" to narrowly define staff authority. Taylor opposed removing that language, saying limiting authority would require the agency to return to the CRA for approvals on actions the resolution was intended to streamline.

After discussion, the CRA approved the resolution. On roll call, Thad Mosley, Ron Whittington, Kevin Myers and Megan Edwards voted in favor; Gary Paytel voted no. Staff said they will continue to work with local businesses, internal departments and a steering committee to finalize program procedures and will notify the CRA and stakeholders when the alliance is ready to launch.

Board members suggested the CRA consider assigning at least one board member to participate in the Beach Alliance leadership to improve outreach to business leaders.