Gina, director of convention services for the Lake George destination marketing organization, told the committee the Q2 meetings pipeline produced 54 leads, 37 confirmed bookings and an estimated economic impact of $19,100,000 for those bookings. Gina said those bookings generated roughly 10,000 room nights and about 15,000 attendees.

"We had a very productive Q2, with 54 leads distributed, 37 bookings, that resulted in 15,000 attendees and 10,000 room nights," Gina said. She reported 37,000 visits to the MeetLakeGeorge website during the period and said the organization had gained 4,423 new social followers in the quarter. Gina said the site explicitly targets meeting and event planners rather than general leisure travelers and that trade-show follow-up drove measurable increases in leads and bookings.

Report highlights: Gina said 27 events were touched in the quarter and that events held during the period produced about 20,000 room nights and roughly 17,000 attendees. She listed several notable bookings and activities that contributed to the quarter, including the New York State chapter of the American College of Surgeons, a state superintendents association meeting, bridal market business, a major bowling tournament, Primetime Lacrosse and the Firecracker Sports baseball tournament, which used newly available fields at SUNY Adirondack.

Marketing and partner work: Gina said staff produced six custom microsites for events, distributed more than 2,000 welcome bags during the quarter and handled 339 partner referrals across 11 clients. She described cooperative attendance at trade shows with destination partners (the Sagamore, the Queensbury Hotel and Fort William Henry) and the value of local hosts engaging in conference work. Gina said the destination hosted 40 DMO (destination marketing organization) professionals from across New York for waterfront cruises and dine-arounds and noted native advertising partnerships (for example with the Albany Business Review) helped extend regional reach.

Questions and follow-up: Supervisors asked about cross-promotion and links between the MeetLakeGeorge site and other county-funded media (for example LakeGeorge.TV). Gina said MeetLakeGeorge is intentionally targeted to event planners and that she would confirm the correct cross-linking and shared promotion with Heather and the tourism office. The committee did not take action on the report; Gina said all underlying backup reports and KPIs are available and staff will follow up on cross-promotion and site content placement.