Greater Waco Sports Commission outlines local events, facility study and $15M economic impact

The Greater Waco Sports Commission gave a presentation to the Robinson City Council on Aug. 11 outlining its programs to promote sports participation, recruit tournaments and study a regional aquatic learning center. The commission described its three-pillared mission — youth/community health, supporting impactful events and advocating for first-class facilities — and reviewed recent events and economic metrics.

Commission representative Mike said the nonprofit has expanded staff and programs and listed recent and upcoming events the group supports, including corporate competitions, triathlon-related races, an open-water swim and college and high-school events. He said the organization has driven hotel stays and restaurant business and reported a cumulative economic impact in excess of $14 million over the last three quarters, with continuing growth in registrations for the Centex Challenge and other local events.

The commission is funding a $40,000 feasibility study for an aquatic learning center intended to address a local shortage of pool access for residents, school teams and clinics. Mike said consultants and outreach to school districts, the county and cities are part of the study and that early feedback indicates the area could support such a facility. The commission asked the council to note that Robinson’s support of events over the last year was reflected in a $20,000 contribution highlighted in the presentation materials.

Councilmembers asked questions and offered congratulations on the commission’s growth; no formal action was required or taken. The presentation was informational and centered on economic-development and recreation-supporting activities that the commission says help local businesses and residents.