City tourism and CVB staff updated the League City Convention & Visitors Bureau advisory board on staffing, marketing, event tracking and near-term event planning during the board meeting on an unspecified date.

Communications staff reported an artist-in-residence open house and gallery reception scheduled for Friday from 6–9 p.m. and described several public events and installations coming this fall and winter, including a completed Masonic Lodge mural, a town hall meeting tied to a TxDOT Rand Parkway project that will affect Hobbs, Culver and FM 646, the temporary closing of Little Bit Park for a renovation phase, an animal-shelter “Day of the Dog and Cat” on Oct. 25, and a Pumpkinpalooza event on Nov. 2 that will collect pumpkins for composting. "It'll be kinda nice... we have tiki torches that lead the little path all the way to the house," said Sarah Osborne, listing the artist residency details.

Staff also briefed the board on marketing and analytics. The tourism office plans to use event-impact analysis tools (described in the meeting as a geo-fenced visitor tracker and an event impact calculator) to estimate visitor origins and economic impact for future grant recipients. Staff reported an example estimate of about 108 room nights from last year’s Holiday in the Park weekend and said the office will ask event organizers to collect vendor and visitor surveys to improve “heads-and-beds” attribution.

Personnel and budget items: Juliana Aguilar was approved as a full-time hire to run social media and content work for the tourism office, and a new business-development manager (named Casey in staff remarks) was recently hired with a portion of the salary charged to the HOT budget. Staff confirmed the HOT grant pool for the year is $100,000.

Regional and large-event planning: Staff said League City is engaged with the Houston World Cup host committee and its tourism partners; the city is exploring partnerships for transportation, shuttle arrangements with Clear Creek ISD buses, and possible use of HOT funds for hotel-to-fan-festival transportation. Staff also noted partnerships with Airbnb and rideshare for anticipated visitor demand connected with large events.

Operational notes: Staff distributed complimentary air-show tickets to local hotels and city employees for marketing and employee appreciation; they also warned that a federal government shutdown could affect military demonstration teams and certain scheduled air-show participants.

Administrative decisions: Board members agreed to skip the November meeting and meet in December; the December meeting was tentatively moved to Dec. 10 at 9 a.m., and the board indicated it will adopt a 9 a.m. start time going forward to improve member attendance.

Why it matters: Staff emphasized that better post-event tracking and documented room-night estimates will strengthen future HOT grant decisions and show the return on the city’s tourism investments.