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Missouri City board approves new name, branding and budget path for Quail Valley Golf Course

October 13, 2025 | Missouri City, Fort Bend County, Texas


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Missouri City board approves new name, branding and budget path for Quail Valley Golf Course
Missouri City Recreation and Leisure Local Government Corporation members on Monday reviewed an amended fiscal 2026 budget and a 2027 pro forma for the Quail Valley golf complex, approved the facility name Quail Valley Golf Club, selected a new logo and directed staff to keep the Missouri City sun‑ray on the main entry tower.

The presentation, delivered by Sergio Salazar, general manager for Quail Valley, laid out renovation and operating assumptions, a revised FY2026 budget showing an early‑year loss followed by a projected turnaround in 2027 and a series of proposed rate and membership changes staff will publish for public comment ahead of a final Board decision.

Why it matters: The site combines two golf courses, an events space and a clubhouse whose renovation is budgeted at millions of dollars. Council and LGC members said they want the enterprise fund to move toward self‑sufficiency and reduce reliance on general‑fund subsidies while protecting the course as green space and addressing neighborhood drainage issues tied to the 2021 voter‑approved bond program.

Salazar told the Board that the LGC’s objectives are “financial independence” and “financial responsibility and accountability.” He presented a FY2026 amended budget that, as presented, showed a roughly $260,000 negative position for the year but forecasted a turnaround into positive monthly results once the bar and both golf courses are fully operational. “In order to break even, you need to make about a $180,000 a month. Every month,” Salazar said. He said that figure translates to roughly $6,000 per day and that most revenue will come from weekend play, events and food and beverage once the Bluebonnet Room and expanded bar open in early 2026.

Board members and staff discussed timing and use of funding. Councilmember Oderkirk clarified that Metropolitan Transit Authority (METRO) funds are not being used for the golf‑course renovations after a proposed $1.5 million mobility path did not move forward; the city manager confirmed insurance funds and 2021 bond dollars are among the sources being applied to the city center and course work. Mayor Pro Tem Brown Marshall stressed the committee’s focus on moving the enterprise toward profitability and said the committee expects to “pivot” if financial results differ from the forecasts.

Operational and capital details: Salazar described specific line items and assumptions used in the forecast. Examples included recurring golf‑course maintenance costs he described as roughly $110,000–$120,000 per month plus about $20,000 in cart leases; staff payroll and utilities were listed separately. He said food and beverage is forecast to show a loss in FY2026 (Salazar estimated roughly a $12,000 loss in that cost center) but projects a monthly revenue increase from about $30,000 to $80,000 once the full food service and bar are operating, generating an expected turnaround of roughly $544,000 between 2026 and 2027 in the pro forma he presented. Salazar also said the pro forma for 2027 forecasts net positive results (he cited a figure of about $285,000 in net operating income for 2027), not including a $135,000 transfer to capital.

Rates, memberships and policies: Salazar proposed several rate and membership changes, including raising card fees from $18 to $20 per round, offering an individual cart‑plan at $900 per year, and keeping weekday greens fees lower while capitalizing on weekend pricing. He proposed restricting carts on the course to those on the cart plan (sticker identification) and allowing weekday pass holders an alternate Friday morning play option if both courses are not available. Staff will publish a public survey and accept feedback; Salazar asked the Board to finalize rates by the November 3 meeting at the latest so staff can begin marketing and scheduling events.

Renovation status and schedule: Salazar described progress at La Quinta and the city center. La Quinta’s grassing of 18 holes is “substantially completed,” with remaining restroom installations and punch‑list items; Salazar said La Quinta could be partially open in December but likely will not allow carts off paths until May or June 2026, with a full opening targeted for early summer 2026, weather permitting. City center bathroom and pro‑shop renovations were described as complete in phases 1 and 2, while the main bar area is expected to open in March–April 2026. A new maintenance facility is on schedule for 2026, after which the older building will be demolished.

Branding and community feedback: The LGC committee presented three logo/name options and recommended the short, marketable name Quail Valley Golf Club. After discussion the Board approved the facility name (Quail Valley Golf Club), authorized staff to use the selected logo in marketing materials, and separately voted to retain the Missouri City sun‑ray and the words “Missouri City, Texas” on the entry tower so the public recognizes the facility as a city asset. Councilmembers and staff emphasized the need for marketing, social media and HOA outreach; staff said a communication plan and any incremental marketing budget will be brought back to the committee for review.

Public comment and unanswered questions: Resident Rosalyn Harrell spoke during public comment and asked for clarity on how bond and METRO funds were being used and when the $15 million renovation figure cited in local reporting would be repaid by the enterprise. Harrell asked, “When is the payback period for this $15,000,000 investment?” — a specific payback timeline was not provided at the meeting and the Board did not adopt a repayment schedule during the session.

Next steps and oversight: Staff will post a public survey starting the day after the meeting (Salazar said the survey would go online “starting tomorrow” and run for public input) and return rate recommendations to the LGC subcommittee and full Board as needed. Salazar and staff will prepare monthly and weekly budget monitoring reports, pace reports comparing forecast to actual event revenues, and monthly inventories and reconciliations; staff said monthly reports will be presented to the LGC subcommittee and quarterly to the full Board. Several members said they expect the committee to revisit prices, operations or vendor arrangements if early results diverge from forecasts.

Votes at a glance
- Name: Approved Quail Valley Golf Club (name only). Motion moved by Councilmember Boney (mover recorded), second not specified in the public record; final vote recorded by the Board as carried (motion recorded as carried unanimously later in the meeting). Outcome: approved.
- Tower signage: Motion to retain the Missouri City sun‑ray and “Missouri City, Texas” on the entry tower. Outcome: approved unanimously.
- Logo: Board selected the committee’s recommended logo (option 3) for marketing and authorized staff to use variations appropriate for different media. Outcome: approved unanimously.
- Executive session: Board voted to seek legal advice under Texas Government Code §551.071 (recorded vote 6–1 to enter executive session for legal advice). Outcome: approved.

What remains open: The Board did not set a formal payback schedule for the capital investment; the public comment request for a precise payback timeline for the $15 million cited in reporting was noted but not answered. Final rates and certain vendor/catering arrangements will be decided after the public survey period and additional review by the LGC subcommittee and city staff.

Ending: The Board adjourned after confirming next steps for public outreach, rate finalization and continued monthly financial monitoring. Staff said the LGC will bring refined rate proposals and the communication/marketing plan back to the committee and the full Board for final action.

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Scribe from Workplace AI
Scribe from Workplace AI