A city staff member provided a recap and evaluation of Carpinteria’s 60th‑anniversary celebrations at the Oct. 13 council meeting, summarizing outreach results, attendance estimates and lessons learned.

Staff reported the city’s digital campaign produced strong engagement: Instagram and Facebook posts and stories reached tens of thousands of accounts and exceeded platform-average engagement rates; the bilingual special newsletter edition posted an above‑average open rate. In-person events drew variable turnout: Viva Frida (Hispanic Heritage Month programming) was the most heavily attended event with roughly 90–100 people, while other activities drew fewer participants. Staff said the State of the City special meeting — held at the site of the city’s first council meeting — drew about 60 in‑person attendees and 47 online viewers; the event included Spanish interpretation and a recorded livestream.

Nut graf: The evaluation credited wide digital reach and strong community response to culturally focused events, and recommended refinements to scheduling, venue logistics and outreach strategies for future milestone events.

Staff highlighted lessons learned: begin planning earlier to increase in-person outreach, consider more evening or weekend events to improve accessibility for working families, refine tabling and signage placement at multi-program events, and produce bilingual social-media content targeted to Spanish-speaking residents. A professionally produced highlight video of the 60th‑anniversary activities is in production by TVSB and expected in early November; staff said it will be posted on the city’s channels.

Council action: a motion to receive and file the 60th‑anniversary recap and evaluation report was moved, seconded and approved unanimously.

Ending: Staff will release the highlight video and said lessons from the evaluation will inform outreach and logistics for future milestone events.