The Dalles City Council is gearing up to enhance local tourism, following a passionate presentation during their November 25, 2024, meeting. A proposal was introduced to establish a strong tourism base in the community, with the potential to generate significant economic benefits. The speaker highlighted that attracting just 50 families each weekend could bring in over $4 million annually through concerts, visits to local landmarks, and spending at restaurants and shops.

The initiative aims to leverage the community's cultural assets, including the Mary Hill Museum of Arts, which has seen increased visitor traffic linked to local events. The speaker emphasized the importance of investing in tourism, suggesting that taxpayer dollars could be utilized to support this growth. A request for $125,000 in funding was made, with the assurance that this investment could yield tenfold returns through increased tourism.

Council members engaged in a discussion about the proposal, noting the importance of ensuring that public funds are used wisely. While there was some hesitation about directly funding for-profit businesses, the conversation opened avenues for potential partnerships with local organizations like the Chamber of Commerce to boost tourism efforts.

As the council prepares to consider this proposal further in early 2025, the focus remains on how to effectively attract visitors and enhance the community's economic landscape. The outcome of these discussions could shape the future of tourism in The Dalles, promising a vibrant economic boost for local businesses and attractions.