Houston officially kicked off Hispanic Heritage Month on September 15, 2025, with a heartfelt proclamation recognizing ALMA (American Latino Museum and Arts) for its dedication to preserving and promoting Latino arts and culture. Mayor John Whitmire declared this day as "ALMA Day" in Houston, highlighting the organization's efforts to create a landmark arts and culture complex that will serve as a vibrant hub for creativity and community engagement.

During the ceremony, Mayor Whitmire emphasized the importance of ALMA's mission to empower the Latino community and ensure their cultural contributions are recognized and celebrated. He expressed gratitude for ALMA's leadership and the transformative impact it has on Houston and beyond. The mayor's proclamation marks a significant moment in the city's commitment to honoring its diverse heritage.

ALMA's leadership reiterated the organization's vision of becoming a national seat for U.S. Latinidad, aiming to integrate and uplift Latino voices across the country. They stressed the importance of community involvement, urging residents to participate actively in ALMA's initiatives and support its mission. The leaders highlighted their commitment to listening to the community's needs and ensuring that all voices are heard, particularly those that have been historically marginalized.

The event also featured a ceremonial check presentation, showcasing the financial support from the city of Houston and various council members, which will help ALMA expand its programs and outreach. This funding is seen as a crucial step in solidifying ALMA's role as a cultural leader in the region.

As Houston embarks on this month-long celebration of Hispanic heritage, the city and ALMA are poised to foster a deeper understanding and appreciation of Latino culture, ensuring that it remains a vibrant part of the community's identity. The call to action for community engagement reflects a shared vision of unity and empowerment, setting the stage for a future where Latino contributions are celebrated and integrated into the broader narrative of American culture.