The Ridgecrest Groundwater Authority (GA) held a meeting on September 10, 2025, where the primary focus was the establishment of a social media presence, specifically a Facebook page. This initiative aims to enhance community outreach and engagement, allowing for two-way communication between the authority and residents.

During the meeting, board members discussed the necessity of a social media policy, addressing concerns about legal implications and the potential for misinformation. It was determined that instead of creating a separate policy, the GA would adhere to the existing terms of use for social media platforms. This decision was made after consulting with Westbound Communications, the authority's communication partner, which confirmed that adding a Facebook page would not incur additional costs.

The meeting highlighted various communication alternatives, including the GA's website, newspaper advertisements, and newsletters. These tools are intended to educate the public and disseminate information effectively. The board emphasized that social media would serve as an additional resource to connect with the community, particularly those who prefer digital communication.

Concerns regarding misinformation on the Facebook page were also raised. The authority clarified that while it would monitor content to remove inappropriate posts, it would not censor differing opinions on relevant topics. The goal is to maintain a professional discourse while allowing for public feedback.

In conclusion, the Ridgecrest Groundwater Authority is moving forward with plans to establish a Facebook presence, aiming to improve community engagement without increasing operational costs. The board's decision reflects a commitment to modern communication practices while addressing public concerns about content management.