During the May 9, 2025, Board of Regents meeting at the University of Minnesota, significant discussions centered around enhancing the university's visibility and influence across the state. The meeting highlighted a strategic initiative aimed at improving outreach to opinion leaders and the broader community through a robust influencer outreach strategy.

President Cunningham emphasized the importance of earned media and news outreach, noting his upcoming appearance on WCCO AM as part of this effort. The university plans to engage in targeted paid social media campaigns to reach key demographics throughout Minnesota. This multifaceted approach aims not only to elevate President Cunningham's profile but also to enhance the visibility of other university leaders.

A key component of the meeting was the discussion of an updated economic impact study, which has been a year-long effort led by new Vice President Mike Volna. Cunningham expressed enthusiasm for the study, which is expected to provide valuable insights into the university's contributions to the state’s economy. This study is part of a broader strategy to improve the university's national reputation and ensure that all Minnesotans recognize its value.

The meeting also touched on the integration of various communication tactics, including the use of concise informational materials, such as one-page handouts summarizing the economic impact study. These tools are designed to effectively communicate the university's achievements and strategic goals to stakeholders.

In conclusion, the Board of Regents meeting underscored the University of Minnesota's commitment to enhancing its public image and fostering stronger connections with the community. As the university prepares to launch additional initiatives in the fall, the emphasis on strategic communication and outreach is expected to play a crucial role in its ongoing efforts to serve the state and elevate its national standing.