In a recent Elko County TV District meeting, discussions centered on the critical need for funding to sustain local public media services, particularly in light of recent federal budget cuts. Brian, the general manager of KUNR and KNCC, emphasized the importance of maintaining local programming in Elko, which has only recently been established with the hiring of a full-time host and reporter. He highlighted that the cuts from the federal rescissions act would significantly impact their budget and mission to serve rural Nevada.
The meeting revealed a pressing need for "bridge funding" to ensure continuity of services provided by KNCC, the only local public radio station in the region. Brian noted that they are actively seeking alternative funding sources, including partnerships with legacy journalism foundations like the John Ben Snow Memorial Trust and the Hearst Foundation. However, gaps in funding remain a concern as they prepare for the upcoming fiscal year.
Laurie, a reporter for KNCC, echoed Brian's sentiments, stressing the importance of local journalism in combating the "news desert" phenomenon affecting Elko County and rural Nevada. She pointed out that the decline in local news outlets has left communities with limited access to credible information, which is vital for a healthy democracy. Laurie also shared encouraging news about local high school students expressing interest in media careers, which aligns with their goal to revitalize local news coverage.
The board members expressed their support for the initiatives discussed, recognizing the potential loss of local news coverage as a significant issue for the community. They acknowledged that helping to sustain KNCC could be a step toward enhancing local media presence in Elko, especially as efforts to establish a local television station face regulatory hurdles.
As the meeting concluded, the board members were urged to consider creative solutions to expand the reach of local news and support the ongoing efforts of KNCC and KUNR. The discussions underscored the vital role of local journalism in fostering informed communities and the need for collaborative efforts to ensure its survival in the face of funding challenges.