The Greeley City Liquor License Authority convened on September 4, 2025, to discuss the Union Colony Civic Center's (UCCC) application for a liquor license, a move aimed at enhancing the guest experience during performances and generating additional revenue for the city.

The UCCC, a performing arts center hosting between 150 to 175 events annually, plans to offer alcohol service during its programming, which runs from September to June. The facility has previously provided alcohol through third-party vendors, including Crocspot Catering and a nonprofit organization, but officials believe that managing alcohol service in-house will improve consistency and customer satisfaction.

During the meeting, UCCC Manager highlighted the importance of alcohol service in enhancing the overall experience for patrons, noting that many attendees expect similar offerings at other venues. The facility has a plan in place for inventory management and staff training, with a focus on ensuring that employees are well-prepared to serve alcohol responsibly. Training sessions are scheduled with the Greeley Police Department to ensure compliance with local regulations.

The decision to apply for a liquor license stems from a desire for greater control over operations and the potential for increased revenue. By bringing alcohol service in-house, the UCCC aims to elevate the guest experience while also contributing financially to the city.

In addition to the primary discussion on the liquor license, the meeting touched on the facility's operational plans and the importance of maintaining safety standards. The UCCC has not reported any emergency incidents related to alcohol service in the past, indicating a commitment to responsible management.

As the city moves forward with this application, the outcomes could significantly impact the local arts scene, providing residents with enhanced entertainment options and supporting the city's financial health.