Concerns over a proposed sign design dominated the San Clemente Design Review Subcommittee meeting on August 27, 2025. Members expressed apprehension regarding the size and placement of the sign, emphasizing that it appeared overly large and poorly positioned in relation to the architectural features of the building.
During the discussion, one member highlighted that the sign's dimensions seemed constrained by the surrounding portal elements and the tower, suggesting that it detracted from the overall aesthetic. "The tower should be the featured element, not the sign," they stated, advocating for a design that would allow for a more harmonious integration with the structure.
The committee agreed that while a wall sign could be appropriate, it should be smaller and repositioned to create better spacing and visibility. This adjustment would enhance the visual appeal and ensure that the architectural elements of the building are not overshadowed.
The meeting underscored the importance of thoughtful design in maintaining the character of San Clemente, with members committed to ensuring that new signage complements existing structures rather than detracts from them. The subcommittee's recommendations will likely influence the final design, aiming for a balance between functionality and aesthetics.