The Clay County Tourist Development Council meeting on September 3, 2025, highlighted significant strides in promoting local tourism and community engagement. The council reported impressive results from recent marketing campaigns, which have generated nearly 3 million impressions over the past two months. Notably, 70% of new website visitors were attracted through these targeted campaigns, indicating a successful outreach strategy.

Brooke, a council member, shared that the digital campaigns delivered over 2.9 million messages about exploring Clay County. Visitors engaged with the website, viewing more than 67,000 pages, with an average visit duration of one minute and 12 seconds. The campaigns included video ads, achieving a remarkable completion rate of 97.68%, and Spotify audio ads, which had a 90.6% completion rate, demonstrating strong audience engagement.

A key highlight of the meeting was a partnership with influencer Misty Wells, who showcased the beauty and activities of Clay County in a video set to air on the Discovery Channel on September 7. This initiative aims to attract more visitors by highlighting local attractions, including scenic trails and dining spots.

Looking ahead, the council is gearing up for "Celebrate 904 Day," an event dedicated to honoring Clay County's unique culture and local businesses. Scheduled for September 4, the event will feature promotions from local businesses, further encouraging community participation and support.

The meeting underscored the council's commitment to enhancing tourism and fostering community pride through strategic marketing and local partnerships. As these initiatives unfold, they promise to enrich the local economy and strengthen community ties.