Sedona's Tourism Advisory Board is gearing up to attract travelers looking for alternatives to traditional European vacations this year. During a recent meeting, board members discussed strategies to compete with popular destinations like Switzerland and Thailand, emphasizing the need to redefine their marketing approach.

The board is exploring a new theme titled "Redefine Winter," aiming to highlight Sedona's unique offerings as a sanctuary and a bucket-list destination. They plan to collaborate with the Destination Marketing Organization (DVA) next Thursday to refine these ideas further.

In addition, a photographer is scheduled to visit Sedona in the coming weeks to help capture the essence of these themes visually. The board is excited about the potential to showcase Sedona as a place for awe, escape, and meaningful journeys, aligning their winter campaign with the successful summer initiatives.

As the board continues to develop these concepts, they remain committed to positioning Sedona as a compelling alternative for travelers seeking memorable experiences closer to home.