Visit McKinney is making waves with exciting new developments, including the addition of Sarah Nolting as the senior communications and media specialist. Erin Warner, Executive Director at Visit McKinney, announced this during a recent government meeting, highlighting Nolting's successful background in marketing and tourism from her previous role in Little Elm.

Warner shared that the team is gearing up for an intensive two-day video and photo shoot schedule, aimed at showcasing McKinney's diverse tourism assets. This initiative is part of a broader strategy to enhance the city's visibility and attract more visitors.

In a significant financial update, Warner reported that June marked a record-breaking month for hot tax collections in McKinney, indicating a robust tourism sector. This positive trend underscores the effectiveness of the city's marketing efforts and sets a promising tone for future initiatives.

As Visit McKinney continues to expand its team and enhance its promotional strategies, the community can expect a vibrant push to elevate the city's profile as a premier destination.