Cayuga County tourism office reports $10M sales tax return on $1M budget

The Cayuga County Legislature meeting held on August 26, 2025, highlighted the critical role of tourism in the local economy, with officials and community members advocating for the preservation of the tourism budget. The discussions centered around the significant economic impact of tourism, which reportedly generated nearly $10 million in sales tax revenue from a budget of approximately $1 million in 2023, yielding a remarkable return on investment of 10 to 1.

Tourism representatives emphasized the importance of maintaining funding levels established by the occupancy tax, which has been a vital source of revenue since its inception in 1994. They argued that cutting the tourism budget would not only hinder local businesses but could also lead to increased taxes for residents, as the county relies on tourism-generated revenue to support its infrastructure and services.

Claire Dunlap, Director of Marketing and Sales at the Cayuga County Convention and Visitors Bureau, shared examples of successful initiatives aimed at enhancing local businesses' readiness for visitors. These included educational workshops and direct marketing opportunities that have proven effective in attracting tourists and boosting the local economy.

Community members echoed these sentiments, with several business owners and representatives from local organizations submitting letters of support for the tourism budget. They highlighted how tourism enriches the community by fostering cultural connections and supporting local businesses, ultimately enhancing the quality of life for residents.

The meeting underscored a collective call to action from the community to protect the tourism budget, with many urging legislators to recognize the long-term benefits of investing in tourism. As discussions continue, the future of the tourism budget remains a pivotal issue for Cayuga County, with potential implications for local economic stability and growth.