The San Jose City Council meeting on August 26, 2025, focused on preparations for major upcoming events, including the FIFA World Cup and the Super Bowl. Council members discussed strategies to promote local hotels and enhance community engagement around these events.

Council member Cohen highlighted the importance of leveraging the proximity of four hotels near Levi's Stadium, suggesting that promoting these accommodations could benefit visitors attending the World Cup and Super Bowl. He emphasized the need for collaboration among city officials to maximize this opportunity.

Council member Candelas echoed the sentiment, stressing the significance of activating spaces around event venues to enhance the overall experience for attendees. He proposed connecting with local communities to create engaging activities beyond single events, aiming to foster a lasting positive impact on surrounding neighborhoods.

Additionally, council member Kameh raised concerns about language accessibility for the international audience expected at these events. Plans were shared to develop a microsite available in multiple languages and explore advanced technologies like AI wayfinding to ensure inclusivity.

The council also discussed a targeted campaign to attract visitors from the ten countries participating in the World Cup, promoting San Jose as a preferred destination over nearby airports. This initiative aims to highlight the benefits of staying in San Jose during the events.

Overall, the meeting underscored the city's commitment to maximizing the economic and cultural benefits of hosting significant events while ensuring community involvement and accessibility for all attendees.