Sampson County leaders strategize on economic development and community partnerships

On August 22, 2025, Sampson County officials convened for an Economic Development Strategic Plan Workshop, focusing on strengthening partnerships and enhancing the county's economic landscape. The meeting highlighted the importance of collaboration among local municipalities, educational institutions, and industry stakeholders to drive economic growth.

A key theme of the workshop was the necessity of building robust relationships with various partners, including community colleges and local industries. Participants emphasized that education is a significant driver for attracting new businesses, with a shift in focus from the traditional real estate mantra of "location, location, location" to "labor, labor, labor." This change underscores the growing importance of workforce development in economic planning.

The discussion also touched on the potential for a unified marketing strategy for the county. Currently, marketing efforts are fragmented, with different towns and organizations presenting inconsistent messages. A collaborative marketing approach was proposed to create a cohesive brand that effectively communicates the county's strengths and opportunities to potential investors and residents.

Participants acknowledged the challenges facing Sampson County, including population decline and lower educational attainment levels. The strategic planning process aims to address these issues by establishing a shared vision and clear goals for the future. The workshop encouraged attendees to reflect on the county's past and present while envisioning a more prosperous future.

The meeting concluded with a call for continued dialogue among stakeholders to ensure that everyone is aligned in their efforts toward economic development. The strategic plan will serve as a roadmap for the county, outlining actionable steps to foster growth and improve the quality of life for residents. As Sampson County moves forward, the emphasis on collaboration and strategic visioning will be crucial in navigating the challenges ahead and seizing new opportunities for development.