Economic Development Leaders Discuss Strategies for Business Retention in Sampson County

Sampson County's Economic Development Strategic Plan Workshop highlighted a critical shift in the local business landscape, emphasizing the need for adaptability and innovation to attract and retain talent. During the meeting, participants discussed the generational divide in attitudes toward change, with younger residents favoring walkable communities over traditional car ownership. This shift reflects broader societal trends that local leaders must consider in their economic strategies.

A key takeaway from the workshop was the importance of business retention and expansion as the primary strategy for economic growth. Experts stressed that existing businesses are more likely to expand than new companies are to relocate, making it essential for the county to foster strong relationships with local enterprises. "Every company is concerned about finding and keeping quality workers," one speaker noted, underscoring the need for targeted workforce development initiatives.

The workshop also outlined specific industry targets for Sampson County, including agribusiness, aerospace and defense, advanced textiles, and metal products. These sectors align with the county's historical strengths and available skill sets, positioning Sampson County as a competitive player in North Carolina's economic landscape.

Participants were encouraged to leverage digital tools, such as maintaining an up-to-date website and utilizing social media, to enhance business attraction efforts. The meeting concluded with an interactive exercise, prompting attendees to craft elevator pitches to promote Sampson County as an ideal location for new businesses.

As Sampson County navigates these changes, the focus remains on embracing innovation and fostering a business-friendly environment to ensure sustainable economic growth in the years to come.