A groundbreaking announcement for tourism in McKinney has set the stage for a vibrant future, with the recent unveiling of plans for a new JW Marriott hotel. This 290-room establishment will feature over 51,000 square feet of conference space, marking a significant boost for local tourism and business events. The excitement surrounding this development was palpable at the recent groundbreaking ceremony, where community members showed strong support, raising their hands in enthusiasm for the new venue.

In addition to the hotel, McKinney is gearing up for an airport groundbreaking in the coming month, further enhancing its appeal as a travel destination. The ongoing Byron Nelson golf tournament, now extended to McKinney until at least 2030, has already shown a positive impact on local occupancy rates, which soared to 77%—the highest among neighboring cities.

The Visit McKinney marketing team is also making strides, collaborating with influencers to promote the city’s attractions. A recent influencer tour is expected to generate a wealth of social media content, showcasing McKinney's charm and boosting its online presence. Furthermore, a new billboard on Highway 75 has been secured to promote tourism, featuring a catchy slogan that encapsulates McKinney's growing reputation as a must-visit destination.

As McKinney continues to develop its tourism infrastructure, the community eagerly anticipates the benefits these projects will bring, from increased visitor numbers to enhanced local business opportunities. The future looks bright for McKinney, with significant developments on the horizon that promise to elevate its status in the region.