McKinney is set to benefit from a significant tourism boost as Visit McKinney announces a successful partnership with Visit Allen for the upcoming National Theater on Ice event. During a recent meeting, Aaron Warner, executive director of Visit McKinney, highlighted that over 2,000 room nights have been contracted in McKinney for this event, showcasing the collaborative efforts between neighboring cities to enhance regional tourism.

This partnership is a continuation of a successful exchange that has seen McKinney share its room nights for events like the D2 football game in previous years. Warner emphasized the importance of working together with nearby communities, stating, "Sometimes we're all in this together," which reflects a spirit of cooperation aimed at maximizing tourism potential for the area.

In addition to this collaboration, Visit McKinney is also gearing up for its second annual influencer fan tour this Saturday. This initiative will bring over 30 social media influencers to downtown McKinney for a curated experience, further promoting the city as a vibrant destination.

These efforts not only highlight McKinney's commitment to fostering tourism but also demonstrate the tangible outcomes of strategic partnerships that benefit the local economy. As the city continues to engage with regional partners and influencers, the future looks promising for McKinney's tourism landscape.