The McKinney Community Development Corporation meeting on June 26, 2025, spotlighted the significant impact of marketing efforts on local tourism, with a focus on the return on investment (ROI) from grant-funded initiatives. A representative highlighted that 83% of their marketing budget is allocated to traditional print ads in the Dallas Morning News, which successfully attract external tourist dollars to McKinney.

The organization employs a balanced approach, integrating digital media, social outreach, and grassroots efforts to engage a diverse audience across generations. They meticulously track the effectiveness of their campaigns, reporting that their last grant cycle reached 7,700 attendees, translating to a cost of just $1.35 per person in marketing funds. Impressively, 73% of these visitors traveled from over 100 cities across 12 counties, showcasing the broad appeal of McKinney.

The marketing strategy generated a staggering 1.25 million impressions, costing less than a penny per impression, which underscores the efficiency of their outreach. Acknowledgment from board members emphasized the robustness of the reports submitted by the organization, particularly the detailed survey data that illustrates the economic impact of events on the community.

In addition to discussing marketing successes, the meeting also addressed a promotional community event grant application from McKinney Main Street, seeking $14,000 for advertising and marketing for the upcoming October event. This continued investment in community engagement reflects McKinney's commitment to fostering local culture and economic growth.