Massachusetts Alcohol Industry Opposes Bills on Discounts and Shelf Control

During a recent meeting of the Joint Committee on Consumer Protection and Professional Licensure, Massachusetts lawmakers discussed several key bills affecting the alcohol industry, with strong opposition voiced against measures perceived as harmful to local businesses and public safety.

One of the most contentious topics was the opposition to bills H 349, H 443, and S 417, which aim to reinstate happy hour promotions in Massachusetts. Industry representatives, including the Massachusetts Restaurant Association (MRA), firmly opposed any legislation that would allow discounts on alcohol sales, emphasizing the potential risks to public health and safety.

Another significant point of contention was bill H 350, which would permit suppliers to dictate retail shelf space for alcoholic beverages. This practice, known as "tied house," has been illegal in Massachusetts since Prohibition. Industry leaders expressed concern that such a change would undermine the independence of retailers and could lead to monopolistic practices.

The committee also reviewed bill H 351, which proposes a hefty fee on the transfer of liquor licenses, potentially reaching 25% of the license's value. Critics argued that this fee could further burden businesses already struggling in a challenging economic climate, particularly those forced to sell at a loss.

In contrast, the committee heard support for bill H 344, which mandates beverage alcohol training for all off-premise licensees. Proponents believe that regular training is essential for maintaining responsible alcohol sales and ensuring public safety.

Additionally, discussions included bills aimed at eliminating the requirement that 50% of a retailer's revenue come from grocery items, which some referred to as the "Eataly bill." Advocates for this change argue it would create a more equitable licensing environment for all retailers.

As the committee continues to evaluate these proposals, the implications for Massachusetts' alcohol industry and public safety remain significant. Stakeholders are urged to stay engaged as these discussions evolve, with the potential for impactful changes on the horizon.