In a recent meeting of the Texas House Committee on Culture, Recreation & Tourism, Erica Boyd, president and CEO of the Texas Travel Alliance, addressed the significant impact of recent flooding on the state's travel and tourism industry. Boyd expressed heartfelt condolences to those affected by the disaster, emphasizing the long road to recovery ahead for both residents and visitors.

Highlighting the importance of preparedness, Boyd noted that the travel industry plays a crucial role in educating its members on crisis communication and safety protocols. She stressed the need for effective communication with visitors to ensure their safety during emergencies, stating, "It's important that we are helping our visitors to know how to be safe in our destinations."

Boyd also acknowledged the collaboration with the Texas Division of Emergency Management (TDEM), which provides valuable resources to help businesses understand and prepare for potential threats. She expressed the alliance's readiness to work with state officials on solutions that benefit both the tourism sector and the communities it serves.

As the committee continues to explore ways to support recovery efforts, Boyd's insights underscore the vital role of the travel industry in fostering resilience and safety in Texas's tourism landscape.