The Santa Clara Economic Development and Marketing Committee meeting on July 28 highlighted exciting developments for the upcoming Parade of Champions, scheduled for October 4, 2025. This year’s theme, “Game On,” aims to celebrate the community’s rich sports heritage as the city gears up for major events like the Super Bowl and World Cup.

Committee members discussed the parade's significance, emphasizing its role in fostering community spirit and engagement. The event is expected to attract around 15,000 attendees, showcasing local talent, including marching bands and community floats. Notably, the parade will feature a new Sports Fan Zone, designed to engage local sports teams and celebrate Santa Clara's legacy of Olympians and sports legends.

The committee is actively seeking volunteers, with a call for 80 to 100 additional helpers to ensure the event runs smoothly. This initiative not only supports the parade but also encourages community involvement, particularly among local youth, who are invited to participate in various activities.

In addition to the parade, the meeting touched on the importance of marketing strategies to enhance community engagement and attendance at events. Committee members acknowledged the need for a more comprehensive approach to promote upcoming festivities, particularly in light of the heightened interest surrounding the Super Bowl and World Cup.

The Parade of Champions stands as a testament to Santa Clara’s vibrant community spirit, uniting residents across generations and backgrounds. As preparations continue, the committee remains focused on creating an inclusive and memorable experience for all attendees.