The Economic Development and Marketing Committee meeting held on July 28 in Santa Clara focused on preparations for upcoming major events, including the World Cup and the Super Bowl. The committee discussed strategies to effectively direct attendees from various events, such as parades and fan zones, towards these significant sporting occasions.

A key point of discussion was the development of a community-led theme and slogan that would unify the events supported by the city and the community. The committee is currently collaborating with a consulting agency to refine this theme, which will serve as a guideline for marketing and promotional efforts. The groundwork laid in the previous workshop is being built upon as the committee aims to finalize event ideas and marketing strategies.

Additionally, committee member Anna has been actively working to secure support from regional sports teams and is in the process of inviting a representative from the Bay Area Host Committee to future meetings. This outreach is intended to strengthen collaboration and support for the events.

The committee also welcomed a new stakeholder from Santa Clara University, the athletic director, who will participate in upcoming meetings. This addition reflects the committee's commitment to fostering cross-collaboration among various organizations and local businesses as they prepare for the events leading up to 2026.

Overall, the meeting highlighted the committee's progress in event planning and community engagement, setting the stage for a series of collaborative efforts aimed at enhancing Santa Clara's visibility during these high-profile events.