The Economic Development and Marketing Committee in Santa Clara is buzzing with excitement over plans to engage the Hispanic market and attract younger audiences through innovative events. During a recent meeting, committee members highlighted the potential of leveraging local culture and influencers to boost tourism and community involvement.

One standout proposal came from a member who emphasized the importance of the Hispanic market, noting its significant impact on gaming sales across the U.S. This sentiment was echoed by others who suggested incorporating local artists and athletes, such as Saweetie, into marketing campaigns to resonate with younger demographics. The idea of utilizing popular streamers to promote events was also discussed, aiming to capture the attention of Gen Z.

Additionally, the committee explored the concept of hosting a music festival to draw in younger crowds. Misha, a committee member, proposed a block party featuring food vendors and live DJs, similar to successful events in nearby San Jose. This initiative aims to create a vibrant atmosphere that promotes upcoming sports events, including the FIFA World Cup.

The discussions also touched on the importance of community engagement, with plans for a youth campaign encouraging local children to express what sports mean to them. This initiative seeks to foster a sense of pride and connection to Santa Clara, inviting families to participate in the excitement surrounding major sporting events.

As the committee moves forward, the focus remains on collaboration and support from the city to bring these ideas to life. With a strong emphasis on cultural inclusivity and youth engagement, Santa Clara is poised to enhance its appeal as a destination for both residents and visitors alike.